Designer & Engineer
What do they truly want?
How do we help users learn how to protect their data and then take action to do so?
Control
1.
How do we get users aware of and motivated to engage in what we share?
Transparency
2.
How do we provide a safe experience without disrupting users’ primary goals?
Convenience
3.
How do we give privacy to users and verify the actions they took are in effect?
Confidence
4.
Google Orbit
Create Your First Project
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Project Title
Project Type
Photography
Date
April 2023
This is where the project description goes. Give an overview or go in depth - what it’s all about, what inspired you, how you created it, or anything else you’d like visitors to know. To add Project descriptions, go to Manage Projects.
Google Orbit
Client
Role
Time
Date
Design Lead
10 Weeks
December 2022
Android privacy OS features tailored to address the privacy paradox, ensuring user protection without compromising engagement. Designed to meet users' hierarchical needs, these features facilitate digital and real-world connections while prioritizing psychological safety and privacy considerations.
When is the last time you felt like your data was being taken on the internet...
...maybe yesterday, or most likely today, right?
Through extensive research, utilizing a wide array of quantitative and qualitative data collection methods, our team sought to gain a deep understanding of how Gen Z perceives their privacy and the interconnectedness of their devices. This comprehensive investigation led to the discovery of overarching insights that serve as the foundation for our ideation and design processes. These insights ensure that the features we develop will authentically enhance users' lives by leveraging their data to directly benefit them, thereby contributing to the restoration of trust between Google and its users.
Methodolgy
What did they say?
"I think one thing that makes me feel safe about people going into my phone or my privacy is having control over it."
Travis Coleman
Asa Phillmore
"I don’t mind giving my data to if it benefitting the society."
Amy Reynolds
"There is a lack of transparency when I’m conditioned to give consent as I do not know what all data is being collected and how it is used."
Luke Pulamte
"Privacy to me is just making sure that I'm not being targeted or influenced in ways that I don't necessarily want to be."
You are not alone.
Majority of people believe they have little control over the data collected by companies
86%
Believe the risks outweigh the benefits.
79%
Have concern over data use.
Four Major insights.
Google requested that the research to be specially targeting Generation Z.
Surveys
Interviews
Observation
Cultural Probes
906 Data Points
What did they say?
"I think one thing that makes me feel safe about people going into my phone or my privacy is having control over it."
Travis Coleman
"There is a lack of transparency when I’m conditioned to give consent as I do not know what all data is being collected and how it is used."
Amy Reynolds
"Privacy to me is just making sure that i'm not being targeted or influenced in ways that I don't necessarily want to be."
Luke Pulamte
"I don’t mind giving my data to if it benefitting the society."
Asa Philmore
Build trust with users by offering them a digital ecosystem where they feel in control, secure, and comfortable in their day-to-day life.
The Opportunity.
Introducing
Google Orbit
Gen Z feels more comfortable when connected to those they love and trust. Inner and Outer Orbit is a verifiable system for users to interface with friends, family, and their communities. It is the foundation for all features moving forward, ensuring their safety and security when operating their devices.
Safely Connected.
Outer Orbit
Connect with broader community space such as colleges or businesses.
User must provide an SSO email or ID from the organization.
Inner Orbit
Connect with close friends and family
Data will be more easily shared and they will be included in privacy settings
Both users must provide an email and phone number
Guard Mode
Powered by Orbit.
Giving users the ability to feel confident that their sensitive information will not be compromised while sharing a personal device with another person.
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Peer-to-Peer Privacy
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In Quick Settings
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Hide third-party apps, photos, specific photo albums, history, message notifications, bank information, and any other sensitive data.
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In Action
Uses facial recognition to sense when a person other than the main user or their inner orbit members are looking at the phone.
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Automatically transitions phone into Guard Mode preset
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Closes out any app that the user has predetermined to be off limits in their Guard Mode settings
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Choose to exclude people from your inner orbit
Guard Mode has got you covered.
So your family wont have to see those pictures from that one Friday night...
Discovery
Powered by Orbit.
Allows users to securely leverage their data in a way that connects them to what is important to them.
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The user can view local events and see if people within the inner or outer orbit are attending
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Provides a comfortable experience for the user to easily connect with others
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Immerses them in their community and offers a better quality of life
Explore Mode
Data that enhances discovery, and turns data into tangible experiences.
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Uses location data to give the user an AR experience of events in their current area
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Utilizes the Inner and Outer Orbit foundation to safely advertise each other's and community events in real-time as they pass by
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Options of precise or relative location
Get out there and Explore
So you will never have to deal with FOMO again.
